Customer Value is King
Customer Value is the fundamental driver of business success, every organisation needs to clearly understand and communicate how they deliver value to their customers. The…
Read more...Start with who – identifying your ideal customers
Within your target market you should be identifying who your ideal customers are, then focusing your sales and marketing efforts on those customers that you…
Read more...Training Bytesize grow sales by 100% following Value Proposition Workshop
Six months after the original Value Proposition workshop, Training Bytesize have seen sales of their Better Business Cases (BBC) training course grow by over 100%….
Read more...7 steps to develop your Customer Value Proposition
I think one of Deming’s best quotes is “Profit in business comes from repeat customers, customers that boast about your project or service, and that…
Read more...Applying value propositions across your business
Developing your value proposition is an important first step, but you then need to apply it effectively in your sales activity, marketing campaigns, new product…
Read more...Elstat Group engage with Value Proposition workshop.
The workshop enabled the management team to take a step back and re-look at the value propositions for their new solutions. Nick Nearchou, Chief Executive of…
Read more...The best question my boss ever asked me – What’s the value proposition?
I’ve learnt some great things from my bosses over the years, but by far the best is to clearly define the value proposition for your…
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