Try a two hour taster session to see how developing compelling value propositions can help your business become a more customer value driven organisation.
Delivered at your premises, the taster workshop involves you and your team completing two exercises to help develop a deeper understanding of one of your customer segments and comparing your company’s relative strengths on the competitive canvas. See here for full terms and conditions.
Based on one of your customer segments, you and your team will focus on steps two and four of the Value Proposition Workshop.
Using the Customer Discovery Canvas and the Competitive Canvas you’ll have the opportunity to develop customer insights and compare yourself with your competitors.
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 2:
Step 4:
The workshop was excellent, it gave us a clear structure to identify why customers should buy from us and what our USP is. We changed our approach and marketing messages and have seen sales of Better Business Cases double
