Taster Session


Get started today with a two hour taster session

Try a two hour taster session to see how developing compelling value propositions can help your business become a more customer value driven organisation.

Delivered at your premises, the taster workshop involves you and your team completing two exercises to help develop a deeper understanding of one of your customer segments and comparing your company’s relative strengths on the competitive canvas. See here for full terms and conditions.

Sign up for your taster session

Name:

Company:

Email:

What does it involve?

Based on one of your customer segments, you and your team will focus on steps two and four of the Value Proposition Workshop.

Using the Customer Discovery Canvas and the Competitive Canvas you’ll have the opportunity to develop customer insights and compare yourself with your competitors.

What is the seven step process?

Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7

Step 2:
Customer Discovery Canvas

Customer Discovery Canvas
  • Assess your customers' strategy
  • Develop customer needs and insights
  • What do your customers really value?

Step 4:
Competitive Canvas

Competitive Canvas
  • How do you rate in your customers' eyes?
  • Where are your points of difference and where do you need to improve?

Outputs from the 2 hour taster session

  • Clear steps to improve your value propositions
  • Clarity on how and why value propositions will help
  • How to apply in your business to make it a core business skill

The workshop was excellent, it gave us a clear structure to identify why customers should buy from us and what our USP is. We changed our approach and marketing messages and have seen sales of Better Business Cases double

Martyn Kinch
Managing Director, Training Bytesize